STRATEGIC COMMUNICATIONS AND PUBLIC RELATIONS
As part of our vision of offering comprehensive services, Total Strategy articulates communication as an additional way of linking with public actors of interest to our clients, through the design and implementation of strategies that allow us to deliver messages to media and opinion leaders, on issues relevant to the companies and industries we represent and of public interest.
Likewise, our specialized area allows us to perform, among other activities, media monitoring and editorial analysis of those issues that are relevant to design strategies for media relations and reputational positioning or for the management of media, political and institutional crises.
STRATEGIC COMMUNICATION
- Strengthening corporate reputation.
- Narrative construction, reputation, key messages and positioning.
- Development of communication tools.
- Media monitoring and editorial analysis of topics of interest to clients.
- Spokesperson training.
- Organization of high-level events and press conferences.
- Back office.
PUBLIC RELATIONS
- Corporate or brand visibility strategies.
- Positioning in traditional and digital media.
- Development and management of content for broadcasting in news spaces.
- Monitoring and analysis of electoral processes.
- Relationship with the media, opinion leaders and strategic actors for the client's business.
MEDIA, POLITICAL, INSTITUTIONAL OR ADMINISTRATIVE CRISIS MANAGEMENT
- Preventive analysis, scenarios and actions for reputational care.
- Development of mitigation or contingency plans.
- Preparation of position papers, proactive or reactive positions.
- Preparation of risk or crisis follow-up reports.