STRATEGIC COMMUNICATION AND PUBLIC RELATIONS
As part of our vision of offering comprehensive services, Total Strategy articulates communication as an additional way of linking with public actors of interest to our clients, through the design and implementation of strategies that allow us to deliver messages to media and opinion leaders, on issues relevant to the companies and industries we represent and of public interest.
Likewise, our specialized area allows us to perform, among other activities, media monitoring and editorial analysis of those issues that are relevant to design strategies for media relations and reputational positioning or for the management of media, political and institutional crises.
Strengthen business reputation.
Improvement of narratives, prestige, and key messages and positionings.
Development of communications tools.
Media monitoring and editorial analysis of topics of interest to our clients.
Organization of high-level events and press conferences.
Strategies and management of social media.
Strategies for business and trademark public image.
Positioning in traditional and digital media.
Development and management of content to be broadcasted .
Relationships on mass media, opinion leaders and strategic decision-makers for clients’ businesses.
Preventive analysis, scenarios, and actions to protect clients’ reputations.
Preparation of mitigation or contingency plans.
Preparation of positioning documents, proactive or reactive positions.
Preparation of reports on risk or crisis follow-up.